Born to Run 30th Anniversary

In 2005, Sony Japan reissued Bruce Springsteen's catalog (on CD) in mini-LP cardboard sleeves. The series consisted of 17 titles: all of Springsteen's studio and live albums up to and including "The Rising", minus the "Tracks" box set. The titles that were previously issued on vinyl in Japan (up to "Tunnel Of Love") included an obi strip based on the one that came with the first vinyl pressing of the respective album in Japan and the discs were uniformly red with black text and with orange Sony Music logos, mimicking the labels of 1980's Japanese vinyl issues. The titles that were not issued on vinyl in Japan featured newly designed obi strips and the discs mimicked the labels of the U.S. (and international) vinyl issues.

Included with each title was a special token. Japanese buyers who collected 17 tokens could send them back them back to a specific Sony Music address in Tokyo and in return receive two exclusive promo-only items: a miniature cardboard replica of the alternate U.S. advance promo script cover for "Born To Run" (without disc or obi) and a container box sporting the "Born To Run" artwork designed to hold all 17 albums in the series plus the "Born To Run" script cover.